Anonymous project structure
An indie skincare launch that needed a calm development path.
A US indie brand arrived with a short formula list, strict claim language, and no appetite for catalog substitution. The brief asked for two core products first, with room to expand once the base formulas held.
Work stayed on a written path: brief, sample rounds, commercial confirmation, then production. Public pages keep the brand unnamed and omit volume or revenue claims until authorized.
Names, logos, and quantified results stay private unless the client authorizes them.